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Nearly 9 out of 10 of all the people who COULD have chosen YOUR agency to sell or let their property WILL see your online reputation…

…how many of those 9 that actually proceed and contact YOUR agency primarily depends upon your online reputation and how it compares to the online reputations of your direct competitors: recent studies show that you could be loosing up to 8 of them!

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Which agent would you choose to sell of let your Property?
estate agents online reviews

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Influence More New Customers to Choose your Agency to Sell or Let Their Properties


If you think that your online reputation is not affecting how many people choose your agency so sell or let their properties then have a look at these 6 facts:

 

1) Nearly nine out of ten of your potential new customers WILL see your online reputation – and THEN they will decide if they are going to contact you or one of your competitors instead.

 

2) It’s impossible for potential new customers searching online to NOT see your online reputation and how it compares to your competitors.

 

3) Decades of building your brand traditionally is made irrelevant to new customers searching online: it’s only the reputation you have online that matters to them.

 

4) Too many competitors mean that customers have to find reasons to eliminate almost every agent from the lists they are presented with: having a great online reputation gives you the biggest chance of being one of the agents; if not the only agent called.

 

5) If you are one of the agents that says: “not many of our customers come from the internet” it could well be because one or more of your competitors have a better online reputation than you and so they are getting most of them instead of you.

 

6) Having multiple great and recent online reviews gives you a massive SEO boost: pushing your business details and website nearer the top of the pages all over the internet.

 


There are 4 ways potential new customers see your online reputation:
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1
When anyone performs a general search, for example ‘estate agents’ followed by their town or ‘near me’

When your listing appears in their search results, your star rating and the number of your customer reviews appear along side your contact details. Viewers are easily able to see how your online reputation compares to your direct local competitors.

Most searchers avoid any business with low star ratings, ignore those with middle ratings and mixed reviews, overlook those with no ratings and reviews, and choose the business with the highest star rating and the most and best customer reviews.

Agents letting

 
online reputation for estate agents

2
When someone searches for your agencies name

Recent changes in consumer behavior has changed the point at which a new customer decides to contact your business. If not online already; nearly nine out of ten of all your potential new customers will first go online to find out more information about your business AND THEN decide if they are going to proceed and contact you. Seeing a high star rating and multiple recent great reviews about your business gives them the confidence to proceed and contact you. If you don’t have a great online reputation you will loose that new customer RIGHT at the point they were about to contact you.
Agents letting

 

 

3
When anyone searches both generally or for your agency in an independent online review site or directory

Consumers go to independent online review sites to look for reviews about local estate and letting agents to help them find one they can trust – your agency will already be listed on these sites; but if you don’t have any reviews on there, then you will be completely missing out on this stream of new customers.

 

Estate agents online review directoriesAgents letting

Social media for estate agents

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Social Media

With so many of your potential new customers viewing your social media sites; you’d be missing a massive opportunity if the first thing they see is NOTHING: no star ratings and great reviews that keep them viewing for longer and make that all important great first impression. Social proof is the most valuable form of advertising!

 

How our system builds your online reputation for you:


All you need do is choose one or more of 5 different ways to get your customer details into the system, and that is all you need do; everything else is automatically done for you.

Here’s how it works:

 

1

Your customers leave feedback into our system: any ‘not so great’ feedback is filtered and kept private and you can have it directed to the person who deals with customer service.

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All positive feedback is shared online: on Facebook, Twitter, Google +, your own micro-page, the front of your website and on your testimonial pages. You can also direct customers to see your reviews online.

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Customers who leave great reviews are asked to click a link and copy their review into any online directory or review site of your choice – this is the simplest method customers can post reviews to where you need them.

 

Here are some of the benefits of having a great online reputation:


• Significantly increase your chance of being one of the few, if not the only agent potential new customers contact. People have to eliminate all the agents they could contact, and only call two or three of them: having a great online reputation ensures that you are on the shortlist as one of the agents contacted, and not eliminated.

• Improves the effectiveness and return on investment of all your advertising: online and offline. All your advertising drives nearly all potential customers online to find out more information – having a great online reputation gives them the confidence to proceed and contact you: a poor reputation drives them away, and if you have no reputation or a mixed reputation they are easily lured away by any of your competitors with a better online reputation who are promoted right next to your details.

• Increase the chances of referrals turning into your customers. The offline reputation you may have spent years building will not do you much good: even customers who have used you previously and people referred to you will still go online where it’s impossible for them to not see, and not be influenced by the reputation you have, or even don’t have online.

• After seeing multiple great and recent reviews about your business online; new customers have the social proof they need to pre-trust you: they are easier to sell to and make quicker buying decisions.

• Having a great online reputation massively compliments SEO: Google’s intention is to provide searchers with the best local businesses; so businesses with multiple great reviews are shown higher in the rankings.

• Some online directories (e.g. yell) allow searchers to narrow their search by eliminating businesses with no reviews: if you don’t have any reviews then searchers won’t even see your business listed.

• Businesses usually perform better when staff know customer satisfaction is being monitored.

• First impressions count: many studies have shown that it’s almost impossible to change a consumers first impression your business, so you want to make sure on every first point of contact customers see something positive about your business.

 

How new customers search for an estate agent

 

 

 

“I have been using the Reputation Service to collect customer reviews. As a direct result of this I am now listed at the top of Google and am the only business amongst my competitors with 5 stars”